Link building is central to SEO. When another website links to your website Google will see this as an increase in popularity and your site will begin to rank better, which in turn increases the amount of visitors to your site. If you obtain 100 links Google will recognise your site as more popular compared to a website with just 1 link.
Beware shady link building firms that will promise 1000’s of links for what seems like a great deal. It’s not! The quality of your links matters, simply submitting your website link to a variety of non-related themed directories won’t get you very far. Quality links from related industry websites is a very important ranking factor. Think about it, why would someone link to your site if their own site is completely unrelated? If you are selling baby clothes on your website you would expect to attract interest and links from baby related bloggers and services. This is obvious, but too often it is over looked to the detriment of your website ranking.
How to spot a quality link opportunity
- Is there a potential for quality traffic (will people click on your link)?
- Does the website have a good page rank?
- Has the website been crawled by Google recently?
- Is the website popular with lots of relevant links?
- Is the website from the relevant industry?
- What will be your anchor text?/li>
Spotting the right opportunity can be difficult when there is so much to consider, especially when you may need hundreds of links to catch up with the competition. Alongside the pressure of running a successful online business you may not have the time or energy to dedicate to link building. Don’t worry; we have created some affordable Link Building Packages to help you.
