Floor Sanding Experts go from penalty issues to becoming the main player in their niche with a 121% lift in visitors numbers.

“Very positive indeed…work is going in the right direction”

Anthony Moldovanov

Manager, Floor Sanding Experts


Monthly Organic Visitors Increase


Monthly Revenue Increase


Monthly Referrals Increase



In November 2013 Floor Sanding Experts had seen their visitors numbers plummet overnight thanks to an unfortunate Google penalty. The business was in an understandable rush to remove the penalty and to regain their high position in the floor sanding market online.


What we did

We knew straight away that Floor Sanding Experts needed help removing an unnatural link penalty. Webmaster Tools confirmed the penalty so we got to work first analysing their link profile then removing many of the links causing the penalty. After corresponding with Google we managed to get the penalty lifted within two months.

Most of the company’s backlink profile was toxic which meant that we had to replenish those lost links to help the client return to their previous position in the market. Our main tactic was to research :

A) Where their competitors were getting their quality links from.
B) Make use of a huge deposit of quality unused case study material that had been ignored by previous SEO companies.

Through our research and collaboration we discovered that Floor Sanding Experts had sanded the floors of well known London landmarks and institutions including Harrods and Ralph Lauren. To capitalise on this we built a case study showcasing their work. This helped us gain more visitors, build links and convince customers to convert.



We helped Floor Sanding Experts return to their position at the top of their niche online, triggering a 102% increase in monthly visits and a 129% monthly revenue increase. The business is now the number one floor sanding company in London.

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