If your website is not relevant to a search that is performed you will not appear in the list of websites displayed by Google in ranking order. So how do you make your website relevant? Well there are around 200 factors to take into account, and below we have listed the most influential, split between internal and external SEO.
Ensuring that you’re On Page Optimisation is both visitor and search engine friendly is more important than ever. It is also the first step towards successful SEO. If you do not optimise you’re On Page SEO you will fail to rank well in search engines, and equally important, your visitors will have a hard time using your website.
Below we have listed the most important areas for On Page Optimisation for you to look into:
- Keyword Rich Content Writing
- Optimise Meta Tags
- Optimise ALT Tags
- Optimise H1 Tags
- Optimise URL Structure
- Anchor Text / Link Structure
- XML Sitemaps
- Visitor Interaction
External or Off Page Optimisation is work that you undertake outside of your website pages to improve your rankings so that potential customers will be able to find you. Off Page Optimisation is usually focused on link building which is considered to be the number 1 SEO ranking factor.
- Submit Links to Directories
- Social Bookmarking
- Press Releases
- Posting on forums
- Affiliate Marketing
- Product/Service Review
- Submit RSS Feeds
- Get Social with Facebook, Twitter, YouTube & many more
SEO is essential. It should be an on-going process enabling you to stay ahead of the competition. If you don’t do it your competitors will. We have some very easy to understand SEO Packages and Link Building Packages for your SEO needs. Feel free to contact us for a casual discussion and/or a FREE website analysis.
