Crafting clever content marketing
Getting to know you
They say that knowledge is power. That’s certainly true when it comes to content marketing. The more our content specialists know about your business, your marketplace and – above all – your target markets, the more they can fine tune their strategies and content to generate the best possible results for you.
Diving into the data
But understanding which content will be most effective isn’t just about learning from your business. It also means undertaking research of our own in order to understand your digital landscape, from the industry influencers who are active online, to the types of content your competitors are producing (not to mention how well its performing and where it’s being posted).
We use a range of different tools and approaches to find out which content is having the most traction with your target market, giving us valuable insight into how you can do even better.
Making something great
Equipped with this indispensable information, it’s time for us to get creative, turning our insights into a content strategy which will generate the greatest possible return on investment (ROI) for your business.
Whether we create a plan for your team to follow in house, or create your content all the way from strategy -to-upload, our focus is on generating content which will be shared widely, linked to from other sources and give traffic to your website a great big boost.
Measuring the impact
So how will you know that your articles, infographics and other assets are paying off? We set up analytics on our client accounts before we begin implementing content strategies. This allows us to demonstrate exactly how many more visitors you’re receiving, how many more links are being created, how many more sales you are making and how much longer your visitors are spending on your website – and that’s just for starters.
These measurements, and many more besides, should be easy to compare to your bottom line, so you can see exactly how much benefit your content marketing is having in real, financial terms.
Compete With Great Content
It’s hard to ignore content marketing in today’ digital marketplace. Everyone from small businesses to multinationals is doing it. We help SMEs and startups get the most out of the technique, whatever resources they may have available. Using detailed research and smart strategies we can help you squeeze more from your online offering with clever content marketing.
Here are a few things people have said about our Content Marketing
John, he’s refreshingly honest and incredibly knowledgeable about what really works with SEO and what can be achieved as well as being realistic about what can’t be realised.